I often say that my job in sales was a marriage of convenience where love developed. I always knew that one day I wanted training and coaching to be my main gig. I'm a lifelong learner, and I always get a buzz when helping others by teaching. Now that training is my core business, I've realised that giving folks new facts and figures is not enough. To see real behaviour change, you must add assessment to the mix. And without feedback, assessment is useless.